Energy
FEATURE ARTICLE
Six Considerations for Utilities in Selecting a Performance Benchmarking Study
Cogent Syndicated provides industry-leading, energy research offering comprehensive insights that strengthen brands and products by focusing on attitudes, behaviors, and the most effective way to influence target audiences.
The topics we cover are responsive to current issues and always align with our expertise of measuring brand awareness, strength, and perceptions; identifying current and emerging industry trends; benchmarking key areas of growth, and providing competitive intelligence.
Examine the economic conditions of your customers and explore strategies in communicating rate increases to minimize impacts to your brand.
Learn how economic factors and migration patterns are impacting your residential customer base with detailed analysis of current and projected economic conditions in your state(s) and service area(s) as well as an estimation of migration patterns of consumers in and out of the areas in which you operate.
Utilities are facing an increasing number of natural disasters, that regularly threaten service. Uncover customers’ expectations of their utility before, during, and after a significant outage event as well as the most effective ways to communicate about infrastructure hardening and smart grid investments to improve customer perceptions of utility reliability.
Explore customer interest in clean energy and the offerings that yield the highest customer interest and satisfaction. Learn the communication strategies and channels that help utility companies position themselves as environmental stewards while maintaining customer satisfaction.
Build compelling digital experiences by looking at customer and market trends during the last year to see gains in satisfaction and lower costs in serving customers.
Uncover how actual reliability and utility communication influences customer perceptions of reliability and learn what makes a successful customer outage experience.
Delve into the drivers of successful account management, uncovering what makes a great KAM program. Explore the offerings customers desire and how they want to do business with their utility and their utility perceptions.
Engage your customers, benchmark your business and build a franchise that customers want to do business with. Texas REP Trusted Brand provides a comprehensive view into REPs’ relationships with their residential customers and features proprietary metrics which have been proven to deliver true franchise value.
Enhance utility-residential relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among residential utility customers. Diagnose and understand the opportunities to unlock customer and franchise value to become a utility of the future.
Enhance utility-business relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among business customers. Diagnose and understand the opportunities to unlock customer and franchise value to become a utility of the future.
Learn how proactive, customer-first communication about data centers from energy utility providers can protect Brand Trust, counter misinformation, and position utilities as credible advisors during moments of uncertainty.
Findings from our Cogent Syndicated study reveal that a sustained focus on trust, transparency, affordability support, and customer-centric execution is redefining customer engagement leadership for energy utilities.
